Maximize Your Business's Hidden EBITDA

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Many mid-market companies are inadvertently leaving $500K to $2M+ in earnings on the table. This isn't due to poor management; rather, the funds are hidden in plain sight due to factors like drifting pricing, unprofitable customers, trapped working capital, and overhead that has outpaced revenue growth.  

The common question among owners and boards is 'how do we cut costs?' A more significant question to consider is, 'should this business be producing more EBITDA than it currently does?'  

Hidden Profit addresses this with a practitioner's playbook — developed over forty years and more than forty engagements as a CFO and turnaround executive, focusing on profit optimization. This isn't generic advice; it's built around seven specific levers:  

1. Pricing and revenue  

2. Cost reduction  

3. Working capital  

4. Operational efficiency  

5. Customer portfolio  

6. Business model growth without proportional cost  

For each lever, we show how to uncover the profit hiding behind it and capture it in a way that is durable, visible, and repeatable. Plus, we provide a 90-day execution framework.  

This resource is tailored for CEOs, boards, private equity sponsors, and owners who find their cash position tighter than their EBITDA would suggest it should be in terms of business finance.